If digital marketing and brand reassurance is the ultimate aim for assuring web presence and doing online business then the website plays a vital role in the whole process. It is a well-defined fact now that user-friendly web design is the master key to pulling traffic in a website. But how to make a user-friendly website! We had an analysis here.
Make the website easy to navigate
Unless a website is easy to navigate, it is difficult for website traffic to find actually what they want. Once the visitors find the navigation complicated, there is high chance that they will leave their navigation and may switch to other sites.
Therefore easy navigation is one of the prime qualities of a website that make the site absolutely according to perspective audience.
Super readability is a vital point
Readability is another prime factor that decides the scale of user-friendliness of a website. When a user/visitor can access information from a website with no effort or little effort, it becomes trendy and customer-centric website.
Three points can make a website user-friendly: These three are color, font, and formatting. These three points of website designing decide or create impact for traffic about its quality.
Loading time one of the main factors that make a website user-friendly. Faster the website gets loaded, there is high chance that visitors will stay here. It has been surveyed globally that if visitors find that a website slow loading (more than one min) despite its quality info and user-friendly products, visitors switch off to another similar site. Also, it has been noted that most popular and these websites take in an average 7.25 seconds time to get loaded and it has been considered as a standard responsiveness.
It is now an open fact that consumers doing online shopping mostly do their shopping from mobile. That is why they need mobile responsiveness as a part of their online shopping experience. Unless a website is completely responsive on mobile and other devices, it is real cannot be super responsive. If a website is non-responsive on mobile, it will no longer stay in the web world.
These are 4 main points that make it in accordance with an audience. While making a website, an expert web developer takes care of these four points that results in building a user-friendly website for delightful user experience and business success.
New Year is ready to knock your doors with new dreams, challenges, and opportunities for your business. No matter, how many mistakes you have done in your past year, it’s time to correct them all. This may give a kick-start to your career and let you touch the new heights in your business. The first thing you should keep in mind is that creating a website is not enough, you also have to spread it around the world, so, it can create opportunities. Marketing is a daunting task that you cannot overlook anyhow, so, here are some proven ways that can help you to market your website in 2017, which allow you to rock on the internet with your distinct identity.
Optimization Is The Key: Search Engine Optimization (SEO) is an important and unforgettable factor for the success of your website. It may increase the visibility of your website, so, the first and foremost thing you need to do is optimize your web pages, content or social links for search engines. It helps to market your website in all over the world by the mean of increasing its ranking on different search engines.
Breathtaking Design That Catches The Eyes: Another way to market your website over the internet or intranet is by creating mesmerizing and inspiring design that catches the eyes of its visitors and pulls them to go through your website once. The design is the soul of your website that helps in its marketing. Always give a look and add functionality to your website that attracts human and web spiders as well.
Spread It To The World With Social Media: Nowadays, social media is ruling the market it helps to viral any news in a few seconds. So, you should also take its help to market your website. You can easily create your business pages on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr and many more and get quality traffic to your website.
Content Is The King: Last but not the least method to market your website is by creating engaging and inspiring content to post on your website that gives your visitors a reason to come back. Always remember unique content not only open the doors for new visitors or retain the existing ones but also give search engines a reason to crawl your website, which in result increase its ranking.
These are some simple tips and tricks you can use to market your website in 2017. So, what are you waiting for? Use it and get ready to touch the new heights in your business.
If you’re thinking of hiring a website designer to help showcase your company’s products and services, you’ll probably be wondering where to start. And with many companies claiming to be the best in the business, it’s understandably a little perplexing.
But the good news is, competition in this industry is fierce, so there is bound to be someone who will bite your hand off for a chance to work with and grow your brand.
Web designers (like most creative types) are incredibly passionate about what they do. So if you know where to look, you’re likely to find someone who will grasp your business by the horns and make a success of your online marketing campaign – thus increasing your visibility.
With more and more businesses needing to stand out online to compete with new startups, expert web designers are in great demand – but that doesn’t mean there is a shortage of talent.
The best place to begin your search for a talented web expert is, of course, online.
Firstly, you’ll need to decide whether you want your designer to be a physical presence, or whether you’re happy for them to complete your project online. Both have many advantages and disadvantages, and the right choice for you will undoubtedly depend on the nature of your business.
Many web experts will invite a collaborative approach, inviting you to sit down with them and work out the best strategy for your brand. Others will be happy for you to take a back seat. You’ll want to find someone who is flexible and understanding of your needs.
For instance, if you travel a lot, you’ll probably be better off with someone who can work remotely and keep you up to date via e-mail or phone. Generally you should be able to be as involved (or uninvolved) as you want.
You’ll also need to consider whether you’d like to hire an individual designer for the project, or whether to opt for a full marketing team. There are pros and cons to both options, both of which are explored below:
Hiring an individual web designer can prove more cost-effective than paying an established marketing company, but your results may not be as professional.
Plus, while many freelance designers come with great portfolios and impressive qualifications, you can never be totally sure of their credibility.
A marketing team, although, will normally come with years of experience and know-how under their belt. Not only will you be able to view their entire portfolio of past works online to get a feel for what they do, but you may also be able to check out reviews and testimonials to back this up.
More established companies might also be accredited by other reputable sources, so you’ll know you’re in good hands. They may also have a policy such as working with you until you see an increase in your bottom line – which will guarantee great results.
Another benefit of hiring an internet marketing company and not an individual designer is that you’ll have the opportunity to use their other services.
So, not only will you end up with a visually stimulating and user-friendly site, you may also benefit from their other tried and tested marketing strategies, such as social media management, search engine optimisation, e-mail marketing and more.
A slick, well thought-out website is a great way to showcase yourself – particularly if you’re just starting out – so it’s worth investing some time and money into. Plus, once it’s been designed effectively, you will be able to use it for years to come as you build on your reputation and client base.f
Here is a quick list of components that make a website
attractive. They are listed in layers of attractiveness
beginning with the “must” haves, to “nice to haves.”
1. State the website’s purpose up front and clearly of the
site. Do this as quickly as possible. The visitor needs to
know immediately if they have landed on the right site.
They also need to know “what’s in it for me to stay here.”
If you don’t provide this, they are gone. 90% of the sites
on the Net don’t do this.
2. Give visitors the ability to search for exactly what
they are looking for, if they have something exact in
mind. A “site search feature” satisfies this best. Allow
the search feature to be prominently displayed and not
hidden away somewhere. It is best place in the navigational
system so that it shows up on every page. Sales letter only
websites are an exception to this rule. Return visitors and
visitors that have something specifically in mind, want the
option and ability to find what they want fast. So give it
3. Photos allow connection. Especially to people who
process visually. Clip art gets them to pay attention,
however, it doesn’t create much of a connection. Personal
photos connect within reason. Keep them less than three to
a page. One photo always needs to be in the top portion of
the screen on the first page. It doesn’t need to be large,
4. Ways to capture visitors information wherever possible.
5. Place items on the site that keep them lingering. Audio
and video are one of these, yet there are other less time
consuming and inexpensive ways to keep them entertained.
6. Articles. For solopreneur sites, your own written
articles. For other sites, articles with various authors
yet on focus.
7. Interactive elements. For example: response forms,
8. If you use a shopping cart, it must be fluid, no
hiccups. PayPal is not a shopping cart, it’s a hiccup. All
auto responders must be well written and positive. If
someone purchased something, they need the energy of “thank
9. Give offers that are of value.
10. Clear path of where a newcomer can start if it is their
11. Newsletter that is consistent with the 80/20 rule.
80% value and 20% marketing.
12. E-courses of value.
13. Well-written e-books: 50-75 pages, plus valuable
information (info not found anywhere else). Length doesn’t
do more than provide perceptive value. Once purchased and
the vastness is only fluff, then your credibility is shot.
Complimentary e-books meet the same requirements.
14. Give them other ways to receive more on…you if you are
the focus…or the information if that is the focus.
15. Automated referral system. If you want referrals for
your products or services, make it easy for you to get them.
Set it up so it’s as automatic as possible, and clear and
easy for someone to send you a referral. Be clear on what
and how you want to give for that referral.
First you need original content. Content is the heart beat of any exceptional Web site. The ability to take a common subject and give it some interest and originality is a rare talent,but necessary to keep visitors coming back. Add a dash of humor, be sure to update once or twice a month and look out, you’re on your way.
Second you need, great graphics. If your graphics are properly used they can greatly enhance a web site and it’s content. However, if you overuse or they take forever to load, you will drive visitors away before they even see the content. The irony here is that just about anyone can make decent graphics and expensive programs are not required.
Third, you need a good presentation. Good Web sites do not keep the user guessing. They make their purpose immediately evident and present an easy to follow navigation system. The content and graphics blend in perfectly with the presentation and following it is a simple matter. You will never find hyperbole or confusion caused by overuse of animated graphics,Java or anything else that will serve to mask the intent and content of the site. Most importantly, a great Web site is run by a competent and knowledgeable Webmaster. One who knows how to seamlessly move the visitors to each level of the site. A great Web site is not a side show, it’s a simple (no-need-to-be flashy) library of content. It just does what it is supposed to do and leaves the hoopla behind.
Last, but not least your site needs to be both interactive and proactive. Good web sites are ones that are people conscience.While, yes, the Internet is the cutting edge of technology and
all that, remember it’s just regular people, like you and I that are using it and will make it what it is in the future. The great web sites are the ones with the developers who not only
have all the techno skills, but the people skills to boot. Think about the sites you visit over and over. What keeps you coming back. Useful content. Yes. How about that feeling of
belonging. Like someone is actually having a one on one conversation with you. The ability to provide the opportunity to express and contribute is the mark of a superior web developer
and what makes a web site one of the great ones.